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Privacy Policy...

Privacy Policy

Date: 24/05/18


This privacy notice describes the type of personal data we hold, why we hold it and what we do with it.


Information that we collect


We rely on a wide range of information to run our business. We receive, collect and store any information you enter on our website or provide us in any other way. To trade with us we have to obtain certain information from you. This is why your contact information is required. To provide our services and supply our products we use this personal information as set out in this privacy policy. 


Providing your information to us is voluntary. The purpose of collecting personal information is to enable us to provide our products and services to you.


We may collect the following information about you:


Username and password - if we collect a username and password, this is for security purposes and how we can verify you as a valid customer.


Name, address and postcode - we need this information to know where and to whom to send your order to. We also use addresses saved in the account so save typing out for each order.


Email address - we send confirmation of your orders via email as well as other relevant services, communications, product and for future marketing communications. 


Telephone numbers - for clear lines of communication directly with you. Also for resolving are any problems with your order or we need to check anything, we can quickly contact you


Payment card number, expiry date, issue no and the name of cardholder – We may collect but will not hold payment card information. Dependant on the ordering method, payment card information is either:


Online -  entered into a secure online payment provider by the cardholder.


Telephone – taken verbally and entered into a secure online payment provider by the salesperson.


In person – taken via a chip and pin terminal.


Correspondence and communication - if you contact us we may keep a record of that correspondence.


Third party information if you send us information about another person, for example, if another person is taking delivery for you or is collecting your shipment on your behalf, or if you are requiring delivery to an alternative address, you confirm that you have identified ABUK to them and told them what we would use their information as set out in this Privacy Policy.


We collect the Internet protocol (IP) address used to connect your computer to the Internet. We may use software tools to assess and collect session information, such as page response times, length of visits to individual pages, page interaction information, and methods used to browse pages.


We may also collect personally identifiable information including name, email, passwords, communications, business transaction details, comments, feedback, product reviews, recommendations, and personal profile, details of any complaints you have made and how these complaints were dealt with, details of the fees we have charged, the amounts you have paid and some payment details, including credit card information.


How we collect Information


We collect information verbally, electronically or directly from you, as well as automatically through your use of our website services, for example, sending us a message through a contact form, or when subscribing to our newsletter.


We may collect other information related to user interactions with or use of our website (‘Usage Data’). Much of this Usage Data, for example, Google Analytics data web traffic statistics, is generally not personally identifying. We usage data as Personal Information. In many cases, Usage Data is gathered automatically by systems or technology such as cookies. Read our Cookie Policy for more information.


Why we collect Information


We consider that the contact data you supply relates to your business and to complete a trade. Holding and processing this data is necessary for the legitimate interest we pursue in selling to your company. When we provide our services to you, we may transmit personal information back and forth. This is done through our secure web platforms, phone, SMS and email and occasionally by fax or mail.


We collect such Non-personal and Personal Information for the following purposes:


To provide and operate the Services


To provide our Users with ongoing customer help and technical support


To be able to contact our Visitors and Users with general or personalised service-related notices and promotional messages


To create combined statistical data and other aggregated and inferred Non-personal Information, which our business partners or we may use to provide and improve our respective services


To comply with any applicable laws and regulations


How we store, use and disclose your information


We store your personal information securely on our company computer system and in a secured manual filing system. Your information cannot be accessed by unauthorised personnel or persons not employed by the company; only those working on site have access to your information. They understand their legal responsibility to maintain confidentiality and follow security procedures to ensure this.


We take reasonable measures to ensure the security of the premises, filing systems and computers.


Payment Card Security - The Website online shop has various security measures built in to protect any loss, misuse and alteration of information under our control, such as passwords, firewalls. We cannot guarantee that these security measures are, or will remain, sufficient. We do take our responsibility of safeguarding all data security very seriously and will employ all reasonable efforts to protect all of the information you provide.


We use cloud computing facilities for storing some of your information. Our provider ensures that we meet the obligations described in this policy and that we keep your information securely.


We share your personal information with third-party service providers that we use to complete services and to manage our infrastructure. While most of our work is carried out by our employees or authorised personnel who access personal information directly from our systems and whose actions are under our direct control, we use third-party service providers for specific specialised tasks; these include storage of data, information technology support and some services we perform for our clients. We do not disclose, sell or rent any Personal Data on to any Third Parties such as marketing or advertising agencies.


We will only disclose your information on a need-to-know basis and will limit any data that we share to the minimum necessary, including, but not limited to, authorised service providers who perform services for us; including cloud services, data storage, web hosting and maintenance, sales, marketing, investigations, payment processing, customer support, and bill collection.


Message content may be monitored by third party service providers or by our employees for purposes such as compliance auditing and maintenance or where email abuse is suspected.


In certain circumstances or if required by law, we may need to disclose your information to a third party not connected, including HMRC or other law enforcement or government agencies.


Our company website is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.


All direct payment gateways offered by and online store software used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.



We may provide information we collect to inform you, by phone, SMS, email, about offers, products and services that we think may be of interest to you. If you do not wish to receive these communications, please let us know. You have the right to withdraw or unsubscribe and change your mind at any time by emailing with your request.


Customer care and Communication

As part of our customer care operations, we may keep in contact and follow-up by phone, SMS or email, customers who have bought goods or services from our website or who have posted comments on the internet, for example, to resolve a complaint or to ask for a testimonial.


Market research

We may periodically use your personal information to contact you for our own marketing or product research purposes via phone or email or SMS.


Website improvement

To help us design our website and improve your experience, we may collect information about the way you use and access our site. We receive information about each visitor, including IP address, the length of time spent on the website, and which pages have been visited.


Fraud Prevention 

We may use the information that we receive to perform identity checks, customer records checks, running of customer accounts, and may pass this to other organisations, including financial, governmental bodies  or law enforcement agencies in order to protect both our customers and ourselves from fraud and theft,


Keeping your information secure 

To assist us keeping your information secure, you should:


Keep your password secret

Never distribute the website addresses for pages that you have looked at while logged in as a registered customer.



Choose a password that is not obvious or known to anyone else. You should disclose your password to another person or third party.


Change your password anytime through the account facilities or email us.



Our website may have links to other websites. If these links are used to leave our website, we do not have any control or protection of personal information and privacy of any information which you give while visiting these other websites, as they are not governed by this Privacy Policy. ABUK is not responsible for any products and services featured on any third-party website. You should exercise caution and look at the Privacy Policy applicable to the website in question.


Delivery Fulfilment

We will share address and contact information with third party carriers and postal fulfilment providers to enable deliveries to be completed.


Credit Account Payment Information

When you apply for a credit account, we may be required to go through a more detailed credit check which will tell you about you first. When you have a credit account, we may share also share account information with our credit insurers.


How we communicate with our site visitors


We may contact you regarding your account, to troubleshoot problems with your account, to resolve disputes, to collect fees or monies owed, to send updates about our company, or as otherwise crucial to notify you to enforce our User Agreement, amendments to local or national legislation, and any other agreement we may have with you. For these purposes, we may notify you via email, telephone, SMS, and by post.


Access to your information and rights


You have a right to access the information that we hold about you and request a copy. You should submit your request to us in writing or by email. We do not usually charge you for copies of your information; if we pass on a charge, we will explain the reasons.


To process any of the requests listed below, we may need to verify your identity for your security. In such cases, your response will be necessary for you to exercise this right.


You can also request us to


Access information we hold about you and correct any information that you believe to be inaccurate or incomplete. If we have disclosed information to a third party, we will let them know about the change.


Erase information we hold although you should be aware that, for legal reasons, we may be unable to change or erase specific details.


Stop using your information, for example, direct marketing, or sending you information about our services.


Questions and your contact information


If you have any queries about this policy if you would like to: access, correct, amend or delete any personal information we have about you, or if you need further information or wish to complain, you can use the details below to contact us.


Data Protection Officer

ABUK Advanced Brewing

Unit 21 Lincoln Enterprise Park

Newark Road






We reserve the right to modify and update this Privacy Policy at any time, so please review it frequently.


Changes and clarifications to the website will take effect immediately upon their posting on the website.


Erasure, correction or supplying a copy of personal information may take up to 30 days to complete.

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